Monday Morning Outlook: Dow Jones Industrial Average Suffers Worst Week Since February 2009

New SENTIMENT magazine offers market forecast for 2010

by Todd Salamone 1/23/2010 12:06 PM



That was not fun. The Dow Jones Industrial Average suffered its worst week in nearly a year, effectively wiping out 2010's gains. Earning reports failed to provide much lift, the Chinese are threatening to tighten lending policies, jobless and housing figures disappointed, and the banking sector is worried about President Obama's financial reforms. Looking ahead to next week, Todd Salamone, Schaeffer's Senior Vice President of Research, says that the current pullback mirrors similar action from the October 2009 earnings season. Next, Senior Quantitative Analyst Rocky White notes that Friday's big decline was the fifth day in a row that the Dow moved at least 100 points. He takes a look at what happens when the Dow moves up or down in a big way two days in a row. Finally, we wrap up with a look at some key economic and earnings reports slated for release this week.

Recap of the Previous Week: Proposed Banking Reforms Spook Street
By Joseph Hargett, Senior Equities Analyst

Before the bottom dropped out later in the week, things were actually looking up for the major market indexes. The bulls emerged well-rested from the long holiday weekend on Tuesday, kicking off the week with a gain of 1.09%, as the Dow Jones Industrial Average (DJIA) effectively nullified the heavy losses of the Friday before. Health care issues led the way higher, as the Street awaited the outcome of a tight U.S. Senate race in Massachusetts. Despite a fourth-quarter loss, even financial firm Citigroup (C) found its way into the black, as investors focused on CFO John Gerspach's comments that the firm continues "to see indications that credit may be stabilizing or improving, particularly in Asia and Latin America."

But things quickly turned sour. Stocks were hammered on Wednesday due to revived economic concerns and bad news for a pair of blue chips. Specifically, China's bank regulator reportedly requested that several banks stop issuing loans, suggesting that liquidity is quickly tightening in the global credit market. Meanwhile, housing starts dropped a sharper-than-forecast 4% in December. Meanwhile, IBM (IBM) forecast slower earnings growth in 2010, while Kraft Foods (KFT) took a turn for the worse when shareholder Warren Buffett expressed his displeasure with the company's planned acquisition of Cadbury (CBY). Against this backdrop, the DJIA reversed Tuesday's gains and then some, shedding 1.14% for the session.

The slide deepened on Thursday, as enthusiasm over solid earnings from Goldman Sachs (GS) waned in the face of a surprise rise in initial jobless claims and a drop in the Philadelphia Fed manufacturing index. What's more, President Obama spooked financial sector investors by announcing his intent to clamp down with new legislative reforms. Traders anticipating a return to Glass-Steagall style regulation fled financials in droves, and dragged the Dow to a loss of 2% on the day.

Friday was more of the same. Even though details were short, the Street really doesn't like Obama's proposed financial reforms, and banking heavyweights suffered. Meanwhile, American Express' (AXP) fourth-quarter earnings failed to impress, overshadowing upbeat earnings reports from General Electric (GE) and McDonald's Corp. (MCD). Against this somber backdrop, the major market indexes effectively nullified their year-to-date headway. The Dow was off another 2.1% for the day and 4.1% for the week -- its worst performance in nearly a year. The S&P 500 Index ended the week on a similar deficit of 3.9%, while the Nasdaq Composite skidded 3.6%.

What the Trader Is Expecting in the Coming Week: End-of-Week Sell-offs Have Reversed in Past
By Todd Salamone, Senior Vice President of Research

Are we seeing an unfortunate end-of-week trend for the bulls? Three of the past four weeks have ended with market drops, including Friday's 2.2% S&P 500 Index (SPX) decline. Is there a bright side for the bulls? Sure, these end-of-week misfortunes were quickly reversed the following trading session. In fact, the last time the market experienced a sell-off as big as Friday was Friday, Oct. 30. It gave back 30 points on that day, or 2.8%. The following Monday, it regrouped to post gains and dashed higher for the next two weeks.

In the past couple of weeks, Monday Morning Outlook has discussed the heightened possibility of a market pullback, based on short-term trader optimism mirroring that heading into the October 2009 earnings season. Our concerns included: 1) the retail trader showing relative enthusiasm for the market, as evidenced by the American Association of Individual Investors' weekly survey, 2) option players buying equity calls at a higher-than-normal rate relative to puts, and 3) the SPX and Russell 2000 Index (RUT) bumping up against major long-term resistance levels, specifically the 160-month and 80-month moving averages, respectively.

Poor earnings reactions, tough talk by the Obama administration to curb bank risk-taking, and the revelation on Friday that two more Senate Democrats would be voting against the reappointment of Federal Reserve Chairman Ben Bernanke also jarred the market. Bernanke's fate could be decided upon by a Senate vote as early as this week, adding to Friday's volatility. The populist rhetoric was greeted negatively on Wall Street. From Tuesday's closing high at 1,150, the SPX retracted 5% and ended below support in the 1,100 area. This three-day correction is slightly less than the 5.8% correction that occurred from mid-October through early November, but the duration of the current decline is much shorter.

The SPX comes into the week trading at its December lows and just below its 80-day moving average, which is situated at 1,096. The chart below conveys the significance of this trendline since July 2008. It will take a strong Monday session to push the SPX back above this moving average, which bulls would like to see. Moreover, the CBOE Market Volatility Index (VIX – 27.31) spiked 55% from Tuesday's mark, similar to the magnitude of the spike that occurred from mid-October to early November and marked a short-term bottom. If this is a replay of the October-November price action, we'd expect the SPX to move back to 1,150 during the next few weeks. However, if this ship doesn't right itself in relatively short order, we'd look for a move down to the 1,050 area.



Daily chart of the SPX since June  2008 with 80-day moving average

If you aren't familiar with Bernie Schaeffer's SENTIMENT magazine, you will find it a great companion to Monday Morning Outlook. It includes educational pieces for those new to options trading, as well as advanced strategy articles to help experienced traders build their portfolios.

Our winter issue of SENTIMENT is hot off the presses and in it I discuss the status of the market from a longer-term perspective. The article, entitled, "The Rally That No One Believed," is on page 6 of the magazine. What can we expect to see in 2010? What does the sentiment and technical backdrop look like when viewed through a lens designed to look further out into the future?

Regular readers of this column will also notice another familiar voice in SENTIMENT. Rocky White, our Senior Quantitative Analyst, who regularly pens the Indicator of the Week column here, has some interesting thoughts on how to quantify sentiment on individual stocks to give you a trading edge. His article is on page 30.



Prepare for the investing week ahead. Every week, Bernie Schaeffer and his staff provide you with their insight about what has happened and, more importantly, what will happen in the market. We dig deep and show you what's happening behind the scenes, and tell you which indicators are predicting major market moves. If you enjoyed this week's edition of Monday Morning Outlook, sign up here for free weekly delivery straight to your inbox.

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